We're changing our name. Discover ReOptica 👓
About Us
In 2013, I opened a brick-and-mortar shop, Frameology Optical, with one goal: to help people find unique glasses they truly love. Over the years, we kept hearing the same question: “What should I do with my old frames?”
When you invest in a high-end frame, it’s not something you can just toss aside. You spend every day with this little device on your face that helps you see the world. Whether you realize it or not, you build a relationship with your glasses.
That insight is what inspired ReOptica.
We created a consignment platform where your frames are in expert hands—run by seasoned opticians who know eyewear inside and out. Every frame you send us is handled like a piece of jewelry.
And at every step we keep you updated. Whether it’s in receiving, listing or sold, you know where your frame is. Each piece is carefully cleaned, restored, and made ready to begin its next chapter.
ReOptica isn’t fast fashion—it’s optical stewardship.
Frequently Asked Questions
How are the prices of frames determined at ReOptica?
Our experts price frames based on several factors including the condition of the frame, its rarity, and the brand's current desirability in the market. This comprehensive evaluation ensures that sellers receive a fair price while buyers get quality assurance on their purchases.
What can I expect after listing my frames for sale?
Once your frames are listed, you can monitor their status via your seller’s portal on the ReOptica website. This includes whether the frames have been accepted, listed, or sold. We dynamically adjust prices based on market response and the duration the frames have been listed to maximize your chances of a sale.